{"id":2837,"date":"2020-12-17T17:12:43","date_gmt":"2020-12-17T17:12:43","guid":{"rendered":"https:\/\/hosting.uantwerpen.be\/calliope\/?page_id=2837"},"modified":"2026-02-03T00:26:27","modified_gmt":"2026-02-03T00:26:27","slug":"case","status":"publish","type":"page","link":"https:\/\/hosting.uantwerpen.be\/calliope\/plantra\/case\/","title":{"rendered":"PT – Case"},"content":{"rendered":"

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Accessible CSR communication<\/h1>\n

[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Menu ITOC persberichten” _builder_version=”4.3.4″ custom_padding=”||0px||false|false” saved_tabs=”all” global_colors_info=”{}”][et_pb_fullwidth_menu menu_id=”23″ active_link_color=”#223636″ admin_label=”Menu ITOC crisiscommunicatie” _builder_version=”4.8.1″ menu_text_color=”#82b4b4″ menu_font_size=”24px” menu_line_height=”1.1em” custom_margin=”||-25px||false|false” link_option_url=”\/calliope\/plantra\/case” global_module=”527″ saved_tabs=”all” global_colors_info=”{}”][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Persberichten Case 1″ _builder_version=”4.5.7″ _module_preset=”default” custom_margin=”-28px||||false|false” global_colors_info=”{}”][et_pb_row column_structure=”1_3,2_3″ admin_label=”Case 1″ _builder_version=”4.6.6″ _module_preset=”default” border_width_top=”1px” border_color_top=”#82b4b4″ saved_tabs=”all” global_colors_info=”{}”][et_pb_column type=”1_3″ _builder_version=”4.5.7″ _module_preset=”default” global_colors_info=”{}”][et_pb_text module_class=”custom-bulletpoint” _builder_version=”4.10.5″ _module_preset=”eccfc326-4f2f-4a24-ba4c-89c0e44ac427″ text_font_size=”19px” text_line_height=”1.5em” header_2_font_size=”36px” width=”654″ max_width=”97%” height=”380″ custom_padding=”8px||20px||false|false” hover_enabled=”0″ global_module=”430″ saved_tabs=”all” global_colors_info=”{}” sticky_enabled=”0″]<\/p>\n

Case study<\/h2>\n

Background<\/a><\/p>\n

Task 1<\/a><\/p>\n

Task 2<\/a><\/p>\n

 <\/p>\n

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Case study: SmokIT<\/h2>\n

The materials in this case study have been taken from a real company and adapted for the purposes of this module. SmokIT is a fictional name.\u00a0<\/em><\/p>\n

Background<\/h3>\n

 <\/p>\n

You have recently graduated from the Faculty of Business and Economics at the University of Antwerp and you have found a job in the communication department of a big tobacco company, called SmokIT.<\/p>\n

 <\/p>\n

You have a meeting with your boss every Monday. Last Monday she told you that recent research from the sales department is showing a steady decrease in the number of cigarettes sold. According to the researchers, more and more people are trying to quit smoking and are looking for smoke-free alternatives, which are a better choice than cigarettes. Furthermore, about 80% of customers reported that they would like to see SmokIT engage more with CSR.<\/p>\n

 <\/p>\n

As part of its CSR strategy, SmokIT has actually already begun developing and selling some smoke-free products around the world, but it seems that customers are not aware of this move. While smoke-free products were described in detail in the latest annual report, they are not mentioned anywhere on the company website and this could be the reason why customers are not aware of them.<\/p>\n

Task 1: Revision<\/h3>\n

 <\/p>\n

To solve this issue, your boss has sent you an extract from the latest annual report which contains information on the company’s CSR, and in particular on their smoke-free products. She has asked you to read the extract<\/strong> and to convert it into an accessible and engaging post<\/strong>, with a catchy title<\/strong>, that will be published on the SmokIT website. She has also asked you to read about the smoke-free alternatives<\/a><\/span> produced by another company, so that you can learn a bit more about smoke-free products.<\/p>\n

Before you start…<\/h4>\n