{"id":2826,"date":"2020-12-17T17:08:25","date_gmt":"2020-12-17T17:08:25","guid":{"rendered":"https:\/\/hosting.uantwerpen.be\/calliope\/?page_id=2826"},"modified":"2026-02-03T00:26:54","modified_gmt":"2026-02-03T00:26:54","slug":"theory","status":"publish","type":"page","link":"https:\/\/hosting.uantwerpen.be\/calliope\/plantra\/theory\/","title":{"rendered":"PT – Theory"},"content":{"rendered":"

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Accessible CSR communication<\/h1>\n

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Theory<\/h2>\n

> Accessible communication<\/strong>
<\/a>\u2013 What?<\/a><\/a><\/span><\/p>\n

\u2013 How?<\/a><\/span><\/p>\n

<\/strong>\u2013 Recap<\/span><\/a>
Corporate social responsibility<\/a>
<\/span><\/p>\n

\u2013 What and why?<\/a>
<\/span>\u2013 R<\/span>eports<\/a>
\u2013 W<\/span>ebsites<\/a><\/p>\n

\u2013\u00a0From reports to websites<\/span><\/a><\/p>\n

<\/strong>The revision process<\/a><\/span><\/p>\n

 <\/p>\n

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Accessible communication<\/h2>\n

In this section, we start by explaining what<\/strong> accessible communication is. Then, we focus on how<\/strong> you can apply the principles of accessible communication to a text. Finally, we do a\u00a0recap\u00a0<\/strong>before moving on to the topic of corporate social responsibility (CSR).<\/p>\n

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\"Desk<\/p>\n

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What is accessible communication?<\/h2>\n

Accessible texts are texts that are easy to understand because they take into consideration the needs, the preferences, and the goals of the reader.<\/p>\n

 <\/p>\n

Watch the short video (03:01) or<\/strong> read the theory below to find out more.<\/p>\n

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https:\/\/hosting.uantwerpen.be\/calliope\/wp-content\/uploads\/Training-intervention_video-1.1-FINAL-1.mp4<\/a><\/video><\/div>[\/et_pb_toggle][et_pb_toggle open_toggle_text_color=”#82b4b4″ open_toggle_background_color=”#ffffff” closed_toggle_background_color=”#ffffff” icon_color=”#82b4b4″ _builder_version=”4.9.4″ _module_preset=”default” title_text_color=”#82b4b4″ title_level=”h3″ width=”654″ max_width=”630px” module_alignment=”left” height=”380″ custom_margin=”||40px||false|false” hover_enabled=”0″ border_color_all=”#82b4b4″ global_module=”877″ saved_tabs=”all” sticky_enabled=”0″ title=”What is accessible communication? (read the theory)”]<\/p>\n

Accessible texts are texts that are easy to understand because they take into consideration the needs, the preferences, and the goals of the reader.<\/p>\n

For this reason, if you want to make a text accessible, you need to ask yourself some important questions about the reader, such as\u00a0What do they want to know? Is this a complex topic for them? What is their reading ability? Is the text easy to follow? Is the text engaging?\u00a0<\/em><\/strong><\/p>\n

Based on the answers to these questions, you might have to make revisions<\/strong> to your text. For example, you might have to add explanations for complex terms, split long sentences, add connectives, add some visual features, or remove irrelevant information.<\/p>\n

Of course, not all readers are the same<\/strong>. What is accessible for one group (for example, a group of medical doctors) might be less accessible for another group (for example, a group of patients).<\/p>\n

In the following part of this course, we are going to focus on the revisions that you can make to a text having a specific reader in mind: someone who is not an expert of a topic, who has limited reading ability, and who is just interested in the gist of a text.<\/p>\n

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How to revise texts: Principles of accessible communication<\/h2>\n

In order to make a text accessible, you need to check and, if necessary, to revise the following features:<\/p>\n