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[\/et_pb_text][\/et_pb_column][\/et_pb_row][\/et_pb_section][et_pb_section fb_built=”1″ fullwidth=”on” admin_label=”Menu ITOC persberichten” _builder_version=”4.16″ custom_padding=”||0px||false|false” saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_fullwidth_menu menu_id=”20″ active_link_color=”#223636″ admin_label=”Menu ITOC crisiscommunicatie” _builder_version=”4.27.4″ menu_text_color=”#82b4b4″ menu_font_size=”24px” menu_line_height=”1.1em” custom_margin=”||-25px||false|false” link_option_url=”\/calliope\/persberichten\/theorie” global_module=”527″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_fullwidth_menu][\/et_pb_section][et_pb_section fb_built=”1″ admin_label=”Theorie persberichten” _builder_version=”4.16″ _module_preset=”default” custom_margin=”-28px||||false|false” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_row column_structure=”1_3,2_3″ admin_label=”Inleiding” _builder_version=”4.16″ _module_preset=”default” border_width_top=”1px” border_color_top=”#82b4b4″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”Tekst – Inhoud” module_id=”medium” module_class=”custom-bulletpoint” _builder_version=”4.27.4″ _module_preset=”eccfc326-4f2f-4a24-ba4c-89c0e44ac427″ text_font_size=”19px” text_line_height=”1.5em” header_2_font_size=”36px” width=”654″ max_width=”97%” height=”380″ custom_padding=”8px||20px||false|false” custom_css_free_form=”.et_pb_text_inner table{|| border-collapse:collapse;|| border:1px solid #82b4b4;||}||||\/* Forceer expliciet de bovenrand *\/||.et_pb_text_inner table{ border-top:1px solid #82b4b4 !important; }||.et_pb_text_inner table thead th,||.et_pb_text_inner table tr:first-child th,||.et_pb_text_inner table tr:first-child td{|| border-top:1px solid #82b4b4 !important;||}||” global_module=”430″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n
> Relevantie<\/a><\/strong> Bronnen<\/a><\/p>\n [\/et_pb_text][\/et_pb_column][et_pb_column type=”2_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”Tekst – Inleiding” module_id=”medium” module_class=”custom-bulletpoint” _builder_version=”4.27.4″ _module_preset=”eccfc326-4f2f-4a24-ba4c-89c0e44ac427″ text_font_size=”19px” text_line_height=”1.5em” header_2_font_size=”36px” width=”654″ max_width=”97%” height=”380″ custom_padding=”8px||20px||false|false” custom_css_free_form=”.et_pb_text_inner table{|| border-collapse:collapse;|| border:1px solid #82b4b4;||}||||\/* Forceer expliciet de bovenrand *\/||.et_pb_text_inner table{ border-top:1px solid #82b4b4 !important; }||.et_pb_text_inner table thead th,||.et_pb_text_inner table tr:first-child th,||.et_pb_text_inner table tr:first-child td{|| border-top:1px solid #82b4b4 !important;||}||” global_module=”430″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Is het persbericht out<\/em>? Neen, absoluut niet. Een journalist ontvangt naar schatting zo’n 10.000 persberichten per jaar, al varieert dat natuurlijk van medium tot medium en van journalist tot journalist. En ook al beweren journalisten dat 99 procent van die persberichten in de prullenmand verdwijnt, toch is bij kranten nog altijd 20 tot 30 procent van het nieuws gebaseerd op persberichten. Persberichten zijn dus zeker nog relevant. Het zijn de ideale vehikels om nieuws snel en goedkoop in de pers te brengen.<\/p>\n <\/p>\n Wanneer schrijf je een persbericht?<\/strong> <\/p>\n Welke factoren be\u00efnvloeden de nieuwswaarde van je persbericht?<\/strong><\/p>\n In deze module leer je welke persberichten meer kans maken op media-aandacht en waarom. Zo verhoog je als persverantwoordelijke zelf je kansen om met je organisatie het nieuws te halen.<\/p>\n [\/et_pb_text][et_pb_image src=”https:\/\/hosting.uantwerpen.be\/calliope\/wp-content\/uploads\/Afbeelding_newspapers-3488861_1920_rescaled.jpg” title_text=”Afbeelding_newspapers-3488861_1920_rescaled” _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][\/et_pb_image][\/et_pb_column][\/et_pb_row][et_pb_row column_structure=”1_3,2_3″ admin_label=”Kenmerken persbericht” _builder_version=”4.16″ _module_preset=”default” border_width_top=”1px” border_color_top=”#82b4b4″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_column type=”1_3″ _builder_version=”4.16″ _module_preset=”default” global_colors_info=”{}” theme_builder_area=”post_content”][et_pb_text admin_label=”Tekst – Inhoud” module_id=”medium” module_class=”custom-bulletpoint” _builder_version=”4.27.4″ _module_preset=”eccfc326-4f2f-4a24-ba4c-89c0e44ac427″ text_font_size=”19px” text_line_height=”1.5em” header_2_font_size=”36px” width=”654″ max_width=”97%” height=”380″ custom_padding=”8px||20px||false|false” custom_css_free_form=”.et_pb_text_inner table{|| border-collapse:collapse;|| border:1px solid #82b4b4;||}||||\/* Forceer expliciet de bovenrand *\/||.et_pb_text_inner table{ border-top:1px solid #82b4b4 !important; }||.et_pb_text_inner table thead th,||.et_pb_text_inner table tr:first-child th,||.et_pb_text_inner table tr:first-child td{|| border-top:1px solid #82b4b4 !important;||}||” global_module=”430″ saved_tabs=”all” global_colors_info=”{}” theme_builder_area=”post_content”]<\/p>\n Relevantie<\/a>
Kenmerken<\/a><\/span>
Voorformulering<\/a><\/span>
<\/span>Onderdelen<\/a>
Strategie en organisatie<\/a><\/p>\nRelevantie<\/h2>\n
Heb je nieuws dat interessant is voor de pers? Schrijf dan een persbericht en verspreid het naar je perscontacten. Makkelijker kan bijna niet. Hoe meer nieuwswaarde je persbericht heeft, hoe groter de kans dat het in de pers komt.<\/p>\n\n
Theorie<\/h2>\n
> Kenmerken<\/strong>
<\/a><\/span>\u2013 Opbouw<\/span><\/a>
\u2013 Functies<\/a>
\u2013 Soorten<\/a>
<\/span>\u2013 Voor- en nadelen<\/a>
Voorformulering<\/a><\/span>
<\/span>Onderdelen<\/a>
Strategie en organisatie<\/a><\/p>\n